Tuesday, January 18, 2011

Finding the right context

"Being Articulate and Finding Context" offers some great thought provoking comments on how important it is to find a way to communicate with people using a context they can relate to, which hopefully piques their interest. There is always this concern about technology and trying to decipher what the best way to communicate it to our patrons, you. One interesting way the author recommends follows, 
I think we have to stop thinking only about the issue itself and start thinking about how to make it relevant to people. We should speak in words that make sense and use them in a context that people understand. Perhaps the answer is telling stories. Stories can be a powerful way to share experiences and raise awareness.
To read more, visit the blog post here


Whether the conversation revolves around java issues, malfunctions, or low batteries -- we strive to put it in a related context!  

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